I then left CCA and made the short journey over to Vancouver where I attended an international conference in celebration of the 40th anniversary of the School of Communication at Simon Fraser University. This was one of the best conferences I have ever attended. The conference featured such notables from our field as Jack Qiu, Mark Andrejevic, Dan Schiller, and Richard Maxwell. I was reminded why I was so desperate to come to Canada in the first place. Here was a collection of the world’s best and brightest looking toward the coming collapse and giving careful consideration to the potentials of the post-capitalist age.For my part I was invited to revisit an old and familiar topic. There was not one but two panels on the audience commodity theory. And though I don’t place any value in the theory I do value the debate and the opportunity to critique the theory in the home department of Dallas Smythe. As I hear so much about the so-called rationalization of audience behavior in the context of new media, I also see an overabundance of shady social media management firms and compromised automated data analytic services. I have developed a deeper economic critique of the notion of demand management as it pertains to user activity and I appreciate the opportunity to give it a test-run at SFU.
It has been both a fun and productive week but I am tired and looking forward to a good night’s rest in my own bed.