CCA and 40th Anniversary of SFU School of Communication

First Peoples Building, University of Victoria

I have had the pleasure of spending the last week here in British Columbia. My first stop was the beautiful city of Victoria and the annual conference of the Canadian Communication Association. The University of Victoria campus was stunning and I very much enjoyed the festive atmosphere of the congress. This was my first time to publicly present the work that I have been doing on the Walmart workers who have recently stood up to the firm and demanded better pay and working conditions. I am excited about this research and I love drawing attention to the efforts of the UFCW and Walmart employees. Their courage and determination are inspiring.

I then left CCA and made the short journey over to Vancouver where I attended an international conference in celebration of the 40th anniversary of the School of Communication at Simon Fraser University. This was one of the best conferences I have ever attended. The conference featured such notables from our field as Jack Qiu, Mark Andrejevic, Dan Schiller, and Richard Maxwell. I was reminded why I was so desperate to come to Canada in the first place. Here was a collection of the world’s best and brightest looking toward the coming collapse and giving careful consideration to the potentials of the post-capitalist age.

Douglas-fir trees with people for scale

For my part I was invited to revisit an old and familiar topic. There was not one but two panels on the audience commodity theory. And though I don’t place any value in the theory I do value the debate and the opportunity to critique the theory in the home department of Dallas Smythe. As I hear so much about the so-called rationalization of audience behavior in the context of new media, I also see an overabundance of shady social media management firms and compromised automated data analytic services. I have developed a deeper economic critique of the notion of demand management as it pertains to user activity and I appreciate the opportunity to give it a test-run at SFU.

It has been both a fun and productive week but I am tired and looking forward to a good night’s rest in my own bed.