No Googling

The purpose of trademarks is to alert consumers of the source of a particular good or service. For example, if a bottle features the Coca Cola trademark on it you should, in theory, know the origin of the beverage. Yet trademark protections are only as good as a firm’s willingness and ability to maintain a balance between popularity and control. First, because trademark is not of a limited duration like patent or copyright, these protections will expire after a period of five years if the firm ceases to actively use the trademark. And second, if a trademark becomes so popular that it’s meaning becomes genericized within a language, the registration may be ruled invalid. For example, consider how the term Kleenex is now used as a generic expression to refer to facial tissue. The same thing happened to Bayer’s trademark on the word aspirin. Therefore, it should come as no surprise that Google’s immense success in branding itself is now causing headaches for the firm as it struggles to maintain control over the word Google. Follow the link below to learn how you may be running afoul of IP restrictions every time you utter the phrase “I’ll just google that.”

No Googling, says Google — unless you really mean it

The gutting board

I was amazed at how much the old cane pole could bend. It must weigh a ton! That pole’s gonna break for sure. When he pulled the fish out of the water and plopped it on the shore I was disappointed. I had expected something much more gargantuan. A shark perhaps. Still dangling from the line, the old man brought the fish to his backyard work area. I learned a lot from the old man next door. I grew up in a house on a lake. Much of my childhood revolved around that lake and the house next door. The old man and his wife had no children of their own. Looking back, I realize that I served as something of a surrogate child for them. I was eager to do so. The old man’s wife would occasionally cook dinner for me. She and I took a keen interest in the muscovy and mallard ducks that called the lake their home. The old man was always kind and gentle toward me. I liked him, not because he was wise, but because he had a calm manner about him. I had never known either of my grandfathers so I suppose he was my surrogate as well. I eventually came to understand that his stoic and detached nature was symptomatic of unhappiness in his own life. Still, the old man showed me many things growing up. He taught me how to fish. And he was the first to show me the face of immeasurable suffering. Continue reading